If you haven’t heard of actress Kate Hudson’s startup company, Fabletics, you must have no television or internet. The company was founded by Kate Hudson, a known fitness guru as well as actress, a few years ago and it has shot up to become one of the top non-tech startups in years. Her startup has become what is known as a Unicorn in the startup community. Fabletics is a membership-based company that provides women with an outfit each month. While Fabletics is best known for its leggings, the company also has a huge variety of tops, sports bras, accessories and more.
Fabletics now has done more than $250 million in revenue and has built its membership list to 1.4 million women across the country. Reviews of Fabletics have said that the company makes the best leggings in the world. The leggings are made of high-quality material, come in a huge variety of patterns and hold their shape considerably. Reviews have called these leggings the best leggings in the world.
Fabletics has shaken up the market by utilizing the reverse showroom technique to build its brand from startup to leader. Physically going to the store is becoming a thing of the past. It’s not just pizza being delivered anymore. From groceries to wine; there isn’t much that can’t be delivered to your home. Instead of endless online shopping trying to track down the perfect size and the lowest price, Fabletics delivers a monthly outfit that is the highest in quality.
Many people are attracted to the fact that there is just one monthly fee they can budget for. Fabletics does this by providing a reverse showroom tailored to each person. This is more than a place to shop, it is an entire version of the Fabletics website with clothing curated for your specific tastes. It takes into account whether you run or do crossfit, like to wear hot pink or black, and it knows your sizing.
For those of you who are on the fence about trying Fabletics, the company has a great solution! You can simply visit the company website and check out the Lifestyle Quiz. It is a few short questions about what type of fitness you enjoy and your personal style preference. Once you hit submit, you will be shown a whole world of the fashionable athletic wear for you to get a better feel of just how trendy Fabletics is.