Fabletics is one of the market leaders in offering a wide variety of athleisure products for women. The company offers products from sizes XXS to 3XL, and there are many different colors, designs, and patterns to choose from. Moreover, the company continues to update its inventory every month with many new limited edition clothing added regularly. It ensures that the firm continues to offer something new to look forward to for its clients. Fabletics has managed to grow in popularity rapidly from the time it was launched in the year 2012. Currently, it has a yearly revenue of more than $250 million, and it is expected to grow enormously in the years to come as it maintains the growth rate of over thirty percent each fiscal quarter.
Fabletics, which is a brand under the parent firm, Techstyle Fashion Group, was launched with the aim to help people looking for fitness clothing at affordable price. Kate Hudson, who is a co-owner at Techstyle Fashion Group, and also the brand ambassador for Fabletics, says that when Fabletics was launched, there were hardly any affordable athleisure brands in the market. Kate Hudson is a globally acclaimed actress and a winner of Golden Globe Award for best actress. The association of Kate Hudson with Fabletics helped the brand tremendously in growing in popularity as well building it as an aspirational brand that women from all walks of life can relate to.
Fabletics is also known for it’s aggressive as well as different marketing measures. The fact that the company managed to successfully put into effect the reverse showroom technique has also helped the brand to become a global phenomenon. Reverse showroom technique has improved Fabletics to penetrate the market seamlessly. Currently, there are 18 stores of Fabletics at key locations across the country, and it continues to expand its base by planning to open much more in the time to come.
The company’s VIP membership brand has got a huge boost with the opening of physical stores as more than thirty percent of the potential customers who walk into the store tend to become VIP members of the brand. It has also helped the brand to showcase its products to more customers and sell much more as well through a variety of marketing measures. For people who are curious about how Fabletics offers personalized shopping experience and want to become its VIP member must take the Lifestyle Quiz provided at the company’s site.
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