Fabletics: The World’s Best Leggings

If you haven’t heard of actress Kate Hudson’s startup company, Fabletics, you must have no television or internet. The company was founded by Kate Hudson, a known fitness guru as well as actress, a few years ago and it has shot up to become one of the top non-tech startups in years. Her startup has become what is known as a Unicorn in the startup community. Fabletics is a membership-based company that provides women with an outfit each month. While Fabletics is best known for its leggings, the company also has a huge variety of tops, sports bras, accessories and more.


Fabletics now has done more than $250 million in revenue and has built its membership list to 1.4 million women across the country. Reviews of Fabletics have said that the company makes the best leggings in the world. The leggings are made of high-quality material, come in a huge variety of patterns and hold their shape considerably. Reviews have called these leggings the best leggings in the world.


Fabletics has shaken up the market by utilizing the reverse showroom technique to build its brand from startup to leader. Physically going to the store is becoming a thing of the past. It’s not just pizza being delivered anymore. From groceries to wine; there isn’t much that can’t be delivered to your home. Instead of endless online shopping trying to track down the perfect size and the lowest price, Fabletics delivers a monthly outfit that is the highest in quality.


Many people are attracted to the fact that there is just one monthly fee they can budget for. Fabletics does this by providing a reverse showroom tailored to each person. This is more than a place to shop, it is an entire version of the Fabletics website with clothing curated for your specific tastes. It takes into account whether you run or do crossfit, like to wear hot pink or black, and it knows your sizing.



For those of you who are on the fence about trying Fabletics, the company has a great solution! You can simply visit the company website and check out the Lifestyle Quiz. It is a few short questions about what type of fitness you enjoy and your personal style preference. Once you hit submit, you will be shown a whole world of the fashionable athletic wear for you to get a better feel of just how trendy Fabletics is.

Fabletics has the Most Comprehensive Range of Athleisure Products

Fabletics is one of the market leaders in offering a wide variety of athleisure products for women. The company offers products from sizes XXS to 3XL, and there are many different colors, designs, and patterns to choose from. Moreover, the company continues to update its inventory every month with many new limited edition clothing added regularly. It ensures that the firm continues to offer something new to look forward to for its clients. Fabletics has managed to grow in popularity rapidly from the time it was launched in the year 2012. Currently, it has a yearly revenue of more than $250 million, and it is expected to grow enormously in the years to come as it maintains the growth rate of over thirty percent each fiscal quarter.


Fabletics, which is a brand under the parent firm, Techstyle Fashion Group, was launched with the aim to help people looking for fitness clothing at affordable price. Kate Hudson, who is a co-owner at Techstyle Fashion Group, and also the brand ambassador for Fabletics, says that when Fabletics was launched, there were hardly any affordable athleisure brands in the market. Kate Hudson is a globally acclaimed actress and a winner of Golden Globe Award for best actress. The association of Kate Hudson with Fabletics helped the brand tremendously in growing in popularity as well building it as an aspirational brand that women from all walks of life can relate to.


Fabletics is also known for it’s aggressive as well as different marketing measures. The fact that the company managed to successfully put into effect the reverse showroom technique has also helped the brand to become a global phenomenon. Reverse showroom technique has improved Fabletics to penetrate the market seamlessly. Currently, there are 18 stores of Fabletics at key locations across the country, and it continues to expand its base by planning to open much more in the time to come.


The company’s VIP membership brand has got a huge boost with the opening of physical stores as more than thirty percent of the potential customers who walk into the store tend to become VIP members of the brand. It has also helped the brand to showcase its products to more customers and sell much more as well through a variety of marketing measures. For people who are curious about how Fabletics offers personalized shopping experience and want to become its VIP member must take the Lifestyle Quiz provided at the company’s site.