In the corporate world of the United States, two of the most famous entrepreneurs are Don Ressler and Adam Goldenberg. They are known to be serial entrepreneurs who have started many successful ventures, individually and together throughout their career.
They have ventured into different sectors during their journey in the business world and even started internet retail stores like Sensa and Dermastore together. Read more; TechStyle corporate leadership
It is what gave Adam Goldenberg and Don Ressler a sneak peeked into the booming fashion and beauty sector and convinced them that it is the industry they should focus on going forward. It is how they started JustFab, presently known as Techstyle Fashion Group, came into being in the year 2010.
The company got a huge funding of $33 million in 2011, which helped them to structure their business further and add fuel to their expansion measures.
Fabletics, an athleisure brand that Don and Adam started in the year 2010, and which is a part of the Techstyle Fashion Group, has grown to become a pioneering brand in the athleisure market. The reason the parent company is called Techstyle Fashion Group is that the firm and its founders use the power of technology to get leverage in their business.
Adam Goldenberg and Don Ressler depend heavily on sales and marketing data as well as market trends to analyze and implement business moves that would help get results. Don Ressler and Adam Goldenberg use the data analytics to their advantage to understand what customers are looking for and where the market is heading.
Pando revealed that the efforts made by Adam Goldenberg and Don Ressler, who presently serve as co-CEO of Techstyle Fashion Group, have helped in making the company a multi-million dollar firm.
The success story of Fabletics has inspired many of the young entrepreneurs as well to start their journey in the toughest of sectors. At the time when Fabletics made its name in the athleisure world, e-commerce companies like Amazon already dominated the online fashion market with twenty percent market share.
However, Don Ressler and Adam Goldenberg designed the marketing strategy in a very innovative manner to ensure that it not only penetrate the market but makes a strong foothold as well.
Adam Goldenberg and Don Ressler have been entrepreneurs from the very young age and have seen the corporate world very carefully to know what works and what doesn’t, and it is this understanding that has helped them to build a brand from scratch and take over the fashion giants.
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