Curtains are expected to close on Lori Senecal’s exemplary career as the Global CEO of MDC’s CP+B at the end of this year. Having previously served as president and boss of MDC Partners Network, the company promoted Lori to her current role in March of 2015. Even after earning the promotion, she didn’t relinquish the presidency at MDC Partners Network, which is an indication of her commitment to the company. Among the milestones achieved by CP+B under the leadership of Lori Senecal was winning the advertising contract from American Airlines. The deal made headlines particularly because the airline had had its ads handled by TM Advertising for 25 years. More details can be found on Adweek.
Mr. Chuck Porter, the founder and chairman of CP+B, said that Lori would be remembered for her contribution towards the agency’s globalization. Reflecting on the two years he has worked alongside her; the chairman said that Lori brought the much-needed flexibility that propelled CP+B to the global arena. Mr. Porter revealed that he, together with Lori, will use the remaining months of 2017 to streamline operations at the agency for a smooth transition to the maturity of time. He reiterated that the agency would be left in safe hands even after Lori’s departure, stating that the future leadership team will be carefully selected. Porter described his relationship with Lori as beyond partnership, terming it as more of friendship. He said that her fantastic leadership added a level of efficiency in the agency.
As part of the leadership realignment, Danielle Aldrich was promoted to be the new president of CP+B West. In her new role, the former co-managing director for CP+B Boulder will now be in charge of CP+B Los Angeles and CP+B Boulder. Commenting on Danielle’s new role, Lori Senecal said that Danielle’s bold and inventive leadership style would be good for the agency’s growth.
About Lori Senecal
Lori Senecal’s tenure as the Global CEO of CP+B has been nothing short of glamorous. In 2016, she saw the agency named by Advertising Age as the Creativity Innovators of the Year. She was then given an individual honor by being named as one of the Agency Executives to Watch for the year.
Prior to joining MDC, Lori Senecal worked at KBS as the global chairman and CEO. Other Lori’s former employers are McCann Erickson’s New York office and McCann Worldgroup.