Getting a Sustainable Business Model and Making it Work-The Story of Nathaniel Ru and Sweetgreens

In 2007, three finance students at Georgetown University, Nathaniel Ru, Nicolas Jammet and Jonathan Neman were walking around campus when they realized that the healthy food options they craved for were not available. They discussed the apparent gap in the supply market and decided that they were going to come up with a product that would adequately fill this gap.  Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork and Sweetgreen Founder Interview – Nathaniel Ru | Business Insider

They had many challenges facing them, but the biggest of them was the fact that they had not ventured into the business before. Nathaniel Ru, one of the co-founders of the venture stated that perhaps the fact that they had not done business before was what motivated them towards making it work.

The first thing they realized they had to do was come up with a product that their customers would want to associate with. They approached the local farmers who specialize in organic foods alone and offered to be purchasing the fruits and vegetables which were in season.

They aimed to make sure that they leave the least possible carbon footprint from their salad production process.

The other challenge they faced was getting someone to fund their business idea. The three were lucky that the women who owned their residential apartment were also the owner of the location they were eyeing. Learn more about Nathaniel Ru:

She challenged them to come up with a great business plan, and she gave them the space to make it a reality. As the idea started gaining popularity, big names in the entertainment industry such as Steve Case and Daniel Boulud came on board and funded the expansion. Currently, there are more than 40 Sweetgreens stores across the country.

They realized that if they wanted to make sales, they would have to incorporate technology in their sales. The trio decided to create an app where their customers could order for the products they wanted.

Currently, more than 30 percent of their sales are made through the application. Their business model is based more o n meeting and interacting with their customers than staying somewhere in a corporate office, away from their clients.

The three also incorporated Sweetlife into their business idea. It is a music festival which brings together their clients and other enthusiasts at least once a year. They believe that their success has been possible because they have created a sense of family. Nathaniel Ru states that their ultimate goal is to make sure that their brand lives on long after they are gone.

Lawyer Jeremy Goldstein Talks about the Stock Options

Various companies have stopped issuing stock options to their employees. The reason as to why the companies are taking this step is because they want to save some money. There are however some underlying issues that result in this decision. For instance, in case the stock value diminishes substantially, it becomes difficult for the employees to utilize their options. Also, most workers have become cautious on the compensation method. They know too well that upon economic downturns the options are rendered worthless. The corporations also noted that most staff members do not view the benefits of the options as valuable as their salaries.


The options, however, come with numerous advantages. They, for instance, help the employees understand more about stock options and also issues an equal value to all employees. The earnings of every employee are going to increase in case the value of the company’s share rises. In case the need for a company to give the employees options crops up, they will have to use a proper strategy.


It is advisable for various companies to acquire informed legal advice regarding the benefits of the employees. Approaching an attorney with experience will be a wise decision. Jeremy Goldstein is a lawyer who has more than 15 years of experience. He has specialized in business law. Some time ago, Jeremy Goldstein was working at Shearman and Sterling LLP, before opting to start his firm, which is called Jeremy L. Goldstein and Associates. He is based in New York.


Mr. Jeremy Goldstein has worked for Wachtell, Lipton, Rosen, and Katz where he was a partner. He has had the rare opportunity of working with large corporations such as the acquisition of Goodrich by United Technologies, Duke Energies versus Progress Energy, among others. Jeremy Goldstein attended Cornell University in Chicago before enrolling at the New York University of law.


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Don Ressler And Adam Goldenberg Serial Entrepreneurs With Passion For Building Successful Brands

In the corporate world of the United States, two of the most famous entrepreneurs are Don Ressler and Adam Goldenberg. They are known to be serial entrepreneurs who have started many successful ventures, individually and together throughout their career.

They have ventured into different sectors during their journey in the business world and even started internet retail stores like Sensa and Dermastore together. Read more; TechStyle corporate leadership

It is what gave Adam Goldenberg and Don Ressler a sneak peeked into the booming fashion and beauty sector and convinced them that it is the industry they should focus on going forward. It is how they started JustFab, presently known as Techstyle Fashion Group, came into being in the year 2010.

The company got a huge funding of $33 million in 2011, which helped them to structure their business further and add fuel to their expansion measures.

Fabletics, an athleisure brand that Don and Adam started in the year 2010, and which is a part of the Techstyle Fashion Group, has grown to become a pioneering brand in the athleisure market. The reason the parent company is called Techstyle Fashion Group is that the firm and its founders use the power of technology to get leverage in their business.

Adam Goldenberg and Don Ressler depend heavily on sales and marketing data as well as market trends to analyze and implement business moves that would help get results. Don Ressler and Adam Goldenberg use the data analytics to their advantage to understand what customers are looking for and where the market is heading.

Pando revealed that the efforts made by Adam Goldenberg and Don Ressler, who presently serve as co-CEO of Techstyle Fashion Group, have helped in making the company a multi-million dollar firm.

The success story of Fabletics has inspired many of the young entrepreneurs as well to start their journey in the toughest of sectors. At the time when Fabletics made its name in the athleisure world, e-commerce companies like Amazon already dominated the online fashion market with twenty percent market share.

However, Don Ressler and Adam Goldenberg designed the marketing strategy in a very innovative manner to ensure that it not only penetrate the market but makes a strong foothold as well.

Adam Goldenberg and Don Ressler have been entrepreneurs from the very young age and have seen the corporate world very carefully to know what works and what doesn’t, and it is this understanding that has helped them to build a brand from scratch and take over the fashion giants.

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Dr. Jennifer Walden Providing the Best Cosmetic Surgeon services In Texas

Dr. Jennifer Walden is regarded as one of the top cosmetic surgeons in Texas. She attained a bachelor’s degree in Biology from the University of Texas. Later, she joined the University of Texas’ Medical School where e she got her MD. Jennifer graduated as the salutatorian of her class and was awarded highest honors. Her performance at the university got her an externship at The Plastic Surgery Associates in Miami, Florida, a group that is regarded as one of the most prestigious surgery group in the country. She then moved to New York City after finishing her externship. There she started a fellowship with the internationally acclaimed practice Eye, Ear, and Throat Hospital. She went on to practice at MEETH for almost ten years after she finished her fellowship where she served as its directors of fellowships and learn more about Dr. Walden.

Jennifer gave birth to twins, and this was her primary reason she wanted a change. She moved back to Austin, Texas. Dr. Walden’s business boomed after moving her busy practice to the vibrant downtown Austin from the big Apple. Patients that visit her facility have access to all the services they seek as Jennifer’s office is fully accredited by the American Association for Accredited of Ambulatory Surgery Facilities. Her world class skills as a cosmetic surgeon really convenience her patients. Dr. Walden’s services cover breast, nose, extensive face and body procedures and more information click here.

Patients who are nonresidents of Austin are flown into her facility for their surgery and are then taken back home after a few days of recovery. This makes her services world class. For any patient who is need of cosmetic surgery and they don’t know where to begin their search, Dr. Jennifer Walden is the perfect doctor to seek services from. Jennifer is the exact definition of a world-class cosmetic surgeon who provides the best services at her facility and Dr. Walden’s lacrosse camp.

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